Pandemi ve ekonomik izolasyon d\u00f6nemleri, t\u00fcketicileri evde daha fazla vakit ge\u00e7irmeye ve ya\u015fam alanlar\u0131n\u0131 yenilemeye y\u00f6nlendirdi. Bu durum, \u201chome concept\u201d yani ev ya\u015fam ma\u011fazalar\u0131n\u0131n h\u0131zla pop\u00fclerle\u015fmesine yol a\u00e7t\u0131.<\/p>\n\n\n\n
Ev ya\u015fam ma\u011fazalar\u0131 yaln\u0131zca mobilya ve dekor \u00fcr\u00fcnleri satm\u0131yor; t\u00fcketicilere ilham veren deneyimsel alanlar sunuyor.<\/p>\n\n\n\n
Marketing T\u00fcrkiye i\u00e7in Twentify taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma, sekt\u00f6r\u00fcn rekabet\u00e7i yap\u0131s\u0131n\u0131 ve t\u00fcketici tercihlerini ortaya koyuyor.<\/p>\n\n\n\n
Bilinirlik a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc markalar: Madame Coco, Karaca Home, IKEA, English Home<\/strong>, onlar\u0131 LCW Home<\/strong> takip ediyor.<\/p>\n\n\n\n Sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrme oran\u0131nda Madame Coco<\/strong> \u00f6ne \u00e7\u0131k\u0131yor; Karaca Home ise sad\u0131k m\u00fc\u015fteri yaratmada ba\u015far\u0131l\u0131.<\/p>\n\n\n\n T\u00fcketiciler ma\u011fazalar\u0131 ziyaret ederken deneyim ve zevk unsurlar\u0131na \u00f6nem veriyor; IKEA en zevkli deneyim sunan marka olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n Marka alg\u0131s\u0131 a\u00e7\u0131s\u0131ndan: IKEA ve Karaca Home dayan\u0131kl\u0131l\u0131k ve de\u011fer alg\u0131s\u0131yla \u00f6ne \u00e7\u0131karken, H&M Home, Zara Home ve Mudo Concept prestij ve g\u00fcven alg\u0131s\u0131yla farkl\u0131la\u015f\u0131yor.<\/p>\n\n\n\n Tavsiye oranlar\u0131nda IKEA lider; Madame Coco, English Home ve Karaca Home onu takip ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":" Pandemi ve ekonomik izolasyon d\u00f6nemleri, t\u00fcketicileri evde daha fazla vakit ge\u00e7irmeye ve ya\u015fam alanlar\u0131n\u0131 yenilemeye y\u00f6nlendirdi. Bu durum, \u201chome concept\u201d yani ev ya\u015fam ma\u011fazalar\u0131n\u0131n h\u0131zla pop\u00fclerle\u015fmesine yol a\u00e7t\u0131. Ev ya\u015fam ma\u011fazalar\u0131 yaln\u0131zca mobilya ve dekor \u00fcr\u00fcnleri satm\u0131yor; t\u00fcketicilere ilham veren deneyimsel alanlar sunuyor. Marketing T\u00fcrkiye i\u00e7in Twentify taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma, sekt\u00f6r\u00fcn rekabet\u00e7i yap\u0131s\u0131n\u0131 ve t\u00fcketici […]<\/p>\n","protected":false},"author":1,"featured_media":743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ev-yasam"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13"}],"version-history":[{"count":1,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13\/revisions"}],"predecessor-version":[{"id":744,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13\/revisions\/744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/media\/743"}],"wp:attachment":[{"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}