{"id":794,"date":"2026-06-11T09:17:48","date_gmt":"2026-06-11T09:17:48","guid":{"rendered":"https:\/\/www.habermobilya.com.tr\/?p=794"},"modified":"2026-06-11T09:17:48","modified_gmt":"2026-06-11T09:17:48","slug":"ikeanin-boykotu-milyar-dolarlik-mobilya-devrimine-donusturme-hikayesi","status":"publish","type":"post","link":"https:\/\/www.habermobilya.com.tr\/?p=794","title":{"rendered":"IKEA&#8217;n\u0131n Boykotu Milyar Dolarl\u0131k Mobilya Devrimine D\u00f6n\u00fc\u015ft\u00fcrme Hikayesi"},"content":{"rendered":"<p>1950&#8217;li y\u0131llarda \u0130sve\u00e7 mobilya pazar\u0131, \u00fcreticiler ve perakendecilerden olu\u015fan g\u00fc\u00e7l\u00fc bir kartelin s\u0131k\u0131 kontrol\u00fc alt\u0131ndayd\u0131. Bu sistem; a\u011f\u0131r, pahal\u0131, standart tasar\u0131mlar\u0131 destekliyor, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini s\u0131n\u0131rl\u0131yor ve yeniliklere kar\u015f\u0131 direnen kapal\u0131 bir da\u011f\u0131t\u0131m a\u011f\u0131 sunuyordu. Bu zorlu ortamda, \u0130sve\u00e7&#8217;in k\u0131rsal kesiminden gelen gen\u00e7 bir giri\u015fimci olan Ingvar Kamprad, daha sonra IKEA&#8217;ya d\u00f6n\u00fc\u015fecek olan k\u00fc\u00e7\u00fck bir posta sipari\u015fi i\u015fletmesi kurmaya ba\u015flad\u0131. Kamprad&#8217;\u0131n amac\u0131 olduk\u00e7a basitti: \u0130yi tasarlanm\u0131\u015f mobilyalar\u0131 herkes i\u00e7in uygun fiyatl\u0131 hale getirmek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1950&#8217;li y\u0131llarda \u0130sve\u00e7 mobilya pazar\u0131, \u00fcreticiler ve perakendecilerden olu\u015fan g\u00fc\u00e7l\u00fc bir kartelin s\u0131k\u0131 kontrol\u00fc alt\u0131ndayd\u0131. Bu sistem; a\u011f\u0131r, pahal\u0131, standart tasar\u0131mlar\u0131 destekliyor, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini s\u0131n\u0131rl\u0131yor ve yeniliklere kar\u015f\u0131 direnen kapal\u0131 bir da\u011f\u0131t\u0131m a\u011f\u0131 sunuyordu. Bu zorlu ortamda, \u0130sve\u00e7&#8217;in k\u0131rsal kesiminden gelen gen\u00e7 bir giri\u015fimci olan Ingvar Kamprad, daha sonra IKEA&#8217;ya d\u00f6n\u00fc\u015fecek olan k\u00fc\u00e7\u00fck bir posta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dekorasyon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=794"}],"version-history":[{"count":0,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=\/wp\/v2\/media\/793"}],"wp:attachment":[{"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.habermobilya.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}